Client: BioSteel / GIPHY

Description: A small social campaign that generated large results.

Information: During the biggest game of the year, the Super Bowl, millions would be tweeting and posting about star QB Patrick Mahomes. But without a spot in the big game, how could sports hydration brand BioSteel, relatively new to the U.S. market, make a big impact and celebrate the fact that their very own sponsored athlete would be playing on the world’s biggest sports stage? It was time to think outside of an ad.

The outcome? More than we could have expected! After hitting BioSteel’s GIPHY page Saturday morning, which at the time had approximately 2,500 total views, one of the over dozen GIFs popped up on GIPHY’s trending page Super Bowl Sunday Morning where it stayed all day and all game long.

Impact: By the end of the Super Bowl, BioSteel’s GIFs had generated 10+ million brand views, trending on GIPHY and showing up on millions of screens. Without a sponsorship or spot in the big game, it was a creative, cost-effective way to be part of the social conversation with a best case scenario outcome.