Client: The Bouqs Co.

Description: A brand campaign to remind people that kindness is always in season.

Information: Whatever the occasion, whatever the reason, whatever the day—farm-fresh, long-lasting flowers can be the spark that ignites a change from one emotion to another. Sad to happy. Angry to forgiving. Friends to lovers. Ho-hum to holy s***!

Logo

Our lockup creates a simple relationship between the brand and our tagline. The line sites nicely in the negative space of the logo and the all-caps geometry of the type contrasts and complements the organic script. Through a differentiation in color, we made sure each element stands on it own, while holding together as a unit.

Logo of The Bouqs Co. with the tagline "Keep Blooming" on different colored backgrounds including green, peach, and beige.

Color

When considering color, we wanted to ensure recall and recognizability for the brand. To accomplish this we used color combinations that build off the brands core color options.

Color palette with primary and secondary colors, including descriptions and pairings for Valentine's Day, Mother's Day, Spring, and Fall on a textured background.

Typography

Gazpacho Black is the main typeface used for the headlines in this campaign. It’s high contrast and simple, recognizable shapes make it highly legible while giving an editorial polish.

Proxmia nova is used in several weights as a secondary typeface. Mainly used in subhead copy as well as an accent to support our logo lockup or within our out-of-home-url.

Gazpacho Black and Proxima Nova typefaces with uppercase, lowercase, and numerals displayed on a green background.
Three floral advertisements with bouquets for The Bouqs Co., featuring messages about sustainability, low maintenance, and appreciation for mothers.
Billboard ads for The Bouqs Co. featuring floral arrangements. Top ad is split with text "The gift that keeps on blooming," a hand, and a glass vase with flowers on a pink background. Bottom ad shows "Bloom chicka wow wow" text and a bouquet on an orange background.
Bus stop advertisement with "Mums are the best!" message and woman behind a bouquet of colorful flowers.
Woman smiling with a bright bouquet of flowers, green and peach split background, text reads 'Their birthday lasts for days and days'. The Bouqs Co. logo in the bottom left corner.
Bus stop advertisement featuring a person holding a bouquet of flowers with the text "Sustainable love needs sustainably sourced flowers" and "The Bouqs Co." on top.
Digital banners for "The Bouqs Co." featuring colorful bouquets and promotional messages like "Send boo a Bouq this Valentine’s," "Mums are the best!" and "Their birthday lasts longer than a day." Various sizes with images of flowers and a woman smelling a bouquet.
Digital Advertisements for The Bouqs Co. Design