Client: Bumble Bee Seafoods

Description: An integrated brand campaign around situations you would not expect tuna to show up.

Information: With proud brand voice and a surprising approach to showing up in the world, we moved a 120-year-old, shelf-stable seafood brand from back-of-pantry to top-of-mind. The way we did this was by showing up in places you don’t expect to see tuna but, frankly, where it totally belongs.

154% lift in website traffic on red background.
Orange background with text '43% brand consideration lift in media markets.'
"Highest lift in sales in 20 years" text on green background.
Text "10% Brand Consideration Lift Nationally" on blue background.
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Press

“Bumble Bee Wants People to Reimagine What Tuna Can Be” AdWeek

“Bumble Bee Seafoods Invites Consumers to Change Their Thinking by Revealing Tuna’s Benefits in Unexpected Places” Business Wire

“Playful new ads highlight ‘unexpected’ benefits, uses of Bumble Bee Seafoods’ shelf-stable tuna” Food Navigator