Liquid I.V. — Brand Pitch
The hack for a better life
The hack for a better life is a brand platform that expressed the idea of water with Liquid I.V. as a smart solution for a better future. The design explores the idea of water being reinvented through science, culture, and lifestyle.
Head of Design: Fabiano Tatu
Design Director: Felipe Avila
Next Project
Brand Identity, Design, Brand Strategy
A modern view that creates a metaphor between purity and minimalism. The design system creates visual cues that honor WaterWipe’s distinct assets while building equity.