Client: QDOBA
Description: Kenmore Station in Boston, MA. is home to 95 individual assets, split between the station’s platforms (68 assets) and the mezzanine level (27 assets) in a tastefully curated campaign spanning print, digital and video.
Information: Baseball in Boston is no joke. And these people want to see flavorful messaging with a wink and nod to their famous Bostonian culture. So, we infused these flavorful lines with baseball terminology and Boston vernacular to match the passion the city of Boston brings to...well, everything. Especially baseball.
Design Direction: The team and I took QDOBA’s brand color palette and selected colors that align perfectly with the Red Sox to really make the connection between QDOBA & Boston. Knowing that delicious, tastefully laid out food photography is a grand slam with our audience I made sure the photography was hero. Last but not least, we needed to ensure our audience knew every piece came from QDOBA.
Cauliflower Rice
Information: Initially I was hired to work on QDOBA’s in store consumer facing communications. Working mostly on point of purchase (POP) collateral I quickly transitioned into taking on a larger role during campaigns. Over the past year I have designed and art directed quarterly windows as well as shoots for their campaigns with print and digital deliverables.
Role: Designer / Art Director