Client: Ubisoft

Description: Ubisoft came to us to help launch their new game in the Tom Clancy saga: Ghost Recon - Breakpoint.

Information: We leveraged the game’s storyline into the overall concept and decided it would fit perfectly into the theme of the game if we commandeered Ghost Recon’s Twitter page and posted from the perspective of Cole D. Walker. Since this was a literal hijacking the concept behind the design was militant with an emphasis on technology. This design added value to the overall execution and made the video replies look more believable and elevated. Over the course of 2 hours, we responded to nearly 100 tweets and generated  246,078 organic impressions and more than 16.2K engagements. But more importantly, we created dozens of 1:1 engagements with some of our most passionate fans.