Getty PST Art - Campaign Design

A full rebrand for the biggest art festival in the Americas

PST Art: Art & Science Collide is an initiative of Getty, with dozens of simultaneous exhibitions and programs, all focusing on the intersections of art and science, past and present.

A community of over 50 participating organizations throughout Southern California creating opportunities for civic dialogue around some of the most urgent problems of our time by exploring past and present connections between art and science in a series of exhibitions, public programs, and other resources.

Project topics range from climate change and environmental justice to the future of artificial intelligence and alternative medicine. www.pst.art

Head of Design: Fabiano Tatu
Design Director: Felipe Avila
Sr. Design: Yong Lee

Art and Science visual identity foundation

Half-circle design with horizontal stripes on the left and solid color on the right

Bold, graphic, curved hemispheres come together to create dynamic negative spaces, intrigue and tension. Digital painting swirls to enforce the collide of art & science.

We took inspiration from PST ART sun dial logo, its vibrant brand color, and the warmth of SoCal at golden hour.

Two people sit on a bench in front of a vibrant digital display featuring abstract art and the text "PST ART: Art & Science Collide | Getty." The background is lit with warm hues of orange and red.
Book cover titled 'Art & Science Collide' with abstract orange and yellow design, text 'PST Art,' and 'Coming Sep 2024.'
Outdoor advertisement poster for PST ART with orange and red abstract design, featuring the text "Art & Science Collide," "Coming Sept 2024," and "Getty."
Two vertical banners on a pole with colorful abstract backgrounds. One banner reads 'Earth's Biggest Collab' and the other reads 'PST ART: Art & Science Collide, Sep 2024 - Feb 2025, Getty.' The sky is blue in the background.
Three vertical banners for PST ART event at Getty, showcasing 'Art & Science Collide,' coming in September 2024. Each banner features bold geometric designs, a QR code, and mentions of '800+ artists, 50+ cultural institutions, 1 mind-blowing theme.' The left is vibrant orange-red with text; the middle shows an art installation; the right features a woman in bright attire.
Outdoor billboard promoting "PST ART: Art & Science Collide," coming September 2024, with vibrant orange and red design, and supported by Getty and Bank of America.

Next Project

Brand Identity, Web Design, Campaign Design

A modern view that creates a metaphor between purity and minimalism. The design system creates visual cues that honor WaterWipe’s distinct assets while building equity.