Getty PST Art - Campaign Design
A full rebrand for the biggest art festival in the Americas
PST Art: Art & Science Collide is an initiative of Getty, with dozens of simultaneous exhibitions and programs, all focusing on the intersections of art and science, past and present.
A community of over 50 participating organizations throughout Southern California creating opportunities for civic dialogue around some of the most urgent problems of our time by exploring past and present connections between art and science in a series of exhibitions, public programs, and other resources.
Project topics range from climate change and environmental justice to the future of artificial intelligence and alternative medicine. www.pst.art
Head of Design: Fabiano Tatu
Design Director: Felipe Avila
Sr. Design: Yong Lee
Art and Science visual identity foundation
Bold, graphic, curved hemispheres come together to create dynamic negative spaces, intrigue and tension. Digital painting swirls to enforce the collide of art & science.
We took inspiration from PST ART sun dial logo, its vibrant brand color, and the warmth of SoCal at golden hour.
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