Logo Design

PST Logo Design

This is the style guide for the Getty-led initiative PST ART: Art & Science Collide, and includes the comprehensive tools, requirements, and guidelines for partnering institutions to use when developing materials that mention and/or promote the initiative. Specific sections address the name, descriptors, logo, and credit block as well as credit instructions for institutions that received grants from Getty in connection with Art & Science Collide.

Design Direction: Iris Kwon
Sr. Design: Yong Lee

Red background with white text reading 'PST ART' and a sun logo. Additional text: 'Style Guide | BBDO LA | May 30, 2023'."
Logo design featuring the text 'PST ART' in bold red letters with radial sunburst elements and grid lines.
Logo size range and clear space guidelines showing two examples of a "PST ART" logo with a sunburst design, indicating minimum and maximum size dimensions for primary and small scale usage.
Logo design diagram with clear space guidelines, featuring red text "PST ART" and sunburst symbols.
Logo for "PST ART" in three color variations: red text on white background, white text on black background, and white text on red background, featuring a sunburst design element.
Typography design guide displaying various GT Walsheim font styles like Bold for headlines and Regular for editorial text, with a description emphasizing its modern and timeless attributes.
Logos for PST ART and partner institutions including Getty, MOCA, and The San Diego Museum of Art, with layouts for branding collaboration.
Abstract art with a man observing projections; "PST ART: Art & Science Collide" text; coming 2024 announcement.
A person speaking at a podium with a red "PST ART" logo, next to a screen displaying the same logo with the words "ART & SCIENCE COLLIDE."
A speaker at a podium in front of an audience, with a large screen displaying artwork titled 'The Vertical Farm of Planet City' by Liam Young. The indoor setting has large windows with trees visible outside.
Woman in white suit speaking at a podium marked with 'PST ART' sign.

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Brand Identity, Design, Brand Strategy

A bold and graphic design system that comes together to create dynamic negative spaces, intrigue and tension. Digital painting swirls to enforce the collide of art & science.