Client: Ron Finley
Description: Growing your own food is like printing your own money.
Information: We created a national gardening campaign with renowned fresh-food activist Ron Finley, known as the Gangsta Gardener. This innovative initiative combines two important issues—food insecurity and financial literacy—into one creative solution: The People's Treasury.
Recognition: Cannes 1x Bronze, 1x Shortlist, London International Awards 2x Bronze, Clio Shortlisted
Photos by: Luis Marques
CCO: Matt Miller
ECD: Rafael Gonzaga, David Povill, Dave Cuccinello
CD: John Moeller, Luis Marques, Julio D’Alfonso
Director of Photography: Brandon Colewidener
AD: Emily Wu, Alex Zermeno
CW: Brooke Feldman, Stuart Tierney
Head of Design: Fabiano de Queiroz
Design Director: Tracy Hung
Senior Designers: Yong Lee & Patrick Cambria
Along with Ron Finley, Miranda Akkari, Anna Farmer, Tricia Dino, Chloe Collins, Carlie Naftolin, Andrea Bass, Julien Lemoine, Julien Chaillou, Drew Carter and Kaitlyn Ha